In 2019, the Moncler Genius House returned to it’s origins in Milan. To build hype around occasion, 5 celebrities’ journeys were captured as they prepared to leave their respective cities and travel to Milan with the Genius building.
Agency: Annex 88
Producers: Emily Logan & TJ Docena
Art Director: Reginald Van Nurden

Platforms: Brand Social Channels: Instagram Stories + Feed, Facebook + Twitter; Talent Social Channels: Instagram Stories + In-feed