We created an application called Trainer to introduce the Apple Beats Solo Pro and educate a global audience on Beats’ most cutting edge products. We did this by taking rich, interactive storytelling to a new level, giving our audience the opportunity to experience the design and function of Beats products.

This Heritage video is one aspect of the larger Trainer application project. The goal was to show the evolution of Apple’s over-ear headphones to the latest innovation.

Password protected due to legal contracts. Available upon request.
Client: Apple / Beats by Dre
Agency: Firstborn
Producer: Julia kennedy, Kevin Porras, Andrew Schlanger
Executive Design Director: Matt St. Gelais
Motion & 3d Team: Daniel Marin, Benjy Deng, Andre Vandenburg

Awards: FWA