To introduce the new solo pro we created a application called trainer to educate and train a global audience on Beats’ most cutting-edge products — taking rich, interactive storytelling to a new level, allowing audiences to experience and understand Beats products and their form and function.

Solo Pro trainer application was segmented into an intro, outdo, and 6 unique chapters, each focused on a different aspect of the new product and each chapter contained 6 unique edits.To intro the Solo Pro, Beats created a ‘Heritage’ video showing the evolution of their over-ear headphones to the latest innovation. This is that video.

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Client: Apple / Beats by Dre
Agency: Firstborn
Producer: Julia kennedy, Kevin Porras, Andrew Schlanger
Executive Design Director: Matt St. Gelais
Motion & 3d Team: Daniel Marin, Benjy Deng, Andre Vandenburg

Awards: FWA