We created an instore fixture edit to introduce the Apple Beats Studio Pro and educate a global audience on Beats’ most cutting edge products. We did this by taking rich, interactive storytelling to a new level, giving our audience the opportunity to experience the design and function of Beats products.

This  video is one aspect of the larger roll outs for Beats Studio Pro. The goal was to show the evolution of Apple’s over-ear headphones to the latest innovation.

Password protected due to legal contracts. Available upon request.
Client: Apple / Beats by Dre
Agency: Firstborn
Producer: Julia kennedy, Kevin Porras, Andrew Schlanger
Executive Design Director: Matt St. Gelais
Motion & 3d Team: Daniel Marin, Benjy Deng, Andre Vandenburg

Awards: FWA